Wiredelta and SingularityU Nordic – Making the Nordics Exponential

“SingularityU Nordic integrates the best of Silicon Valley with the strengths of Scandinavia. I have no doubt that by leveraging the collective brainpower, entrepreneurial spirit and dedication to the Global Grand Challenges the people in our community will positively impact the world in whole new ways. Let’s make the Nordics exponential!”

— Laila Pawlak —

CEO, SingularityU Nordic

Introduction

Singularity University (SU) is a worldwide community focused on education, innovation and the use of exponential technologies to find solutions for the world’s greatest threats. SingularityU Nordic is a part of SU and one of the first companies to file for a Benefit Corporation status. This certificate ensures a financial stability to members, allowing them access to monetary assets that help them with their cause. To get this certificate, a company has to be transparent, have integrity and an exceptional reputation. As a B corporation, SingularityU Nordic follows the values behind the prestigious certificate, it deserves, to the core.

Every year, the group holds numerous education, innovation and impact programs meant to educate others about new and accelerating technologies. This way we can all work together and positively affect millions of lives.

https://sunordic.org/about/#impact

Wiredelta® and SingularityU have had a strong collaboration in the past. In 2017 we launched a promotional website celebrating the opening of Singularity’s new Copenhagen office. Later that same year, Wiredelta also helped to create the campaign platform for the Singularity Canada Summit. Now it is time to make the Nordics exponential as well…

The problem

Since they opened their doors in Copenhagen SingularityU Denmark has grown exponentially (pun intended). By the end of 2017, the group has conquered the Nordic countries. Thus, in January 2018, SingularityU Denmark became SingularityU Nordic.

However, with a new name, comes a new image. The company needed an updated communication channel to rise to the task of showcasing their expansion. Therefore, the previous site needed upgrading.

Due to the strong relationship between Singularity and Wiredelta, Singularity has reached out to us once more for rebranding the company and launching a new and improved website.

The solution

The new website was created using WordPress, a CMS (Content Management System) framework developed on top of the scripting language PHP.

SU Nordic may have grown, but it did not lose its original identity. Wiredelta understood that they are still the same company at the core, and still follow the same values. This is why the changes made on SU’s landing page are subtle, but of importance.

The top navigation menu has been rearranged and the bottom navigation menu has been redesigned for a better readability and to match the company’s colors. The minimalist design and friendly UX has been maintained on the new platform. However, improvements have been made.

Some of the improvements over the old website are the cleaner and more structured background as well as the scroll-up button.

The landing page contains videos now, as a visual aid, to help visitors understand who SU Nordic is and the mission of the company. Previously there were no videos available and the page lacked the overall professional style it has now. The Wiredelta team also redesigned the layout of the companies’ activities gives a short description of them.

One of the most important features of the new website, Wiredelta developers added an events calendar and also redid the startup’s page, making it possible for the visitors to filter the different categories or startups in the building.

Conclusion

No matter how much or how fast they grow, SingularityU Nordic always follow their values and work hard towards building and abundant future for all. Wiredelta is proud to contribute to their cause by creating and maintaining beautiful communication channels for SingularityU Nordic and all of their events.

You too can start changing the world today and we are just the team to help you achieve your goals. Take a look at our packages and choose the one that suits you best. If you need help, you can always chat with us by clicking on the Facebook Messenger icon in the bottom-right corner.

Finally, visit our blog and read more about what a startup’s website needs to succeed. If apps are more your thing, you can read about how to build a mobile application. Finally, if you are not sure what your business needs, whether website or app, you don’t need to worry. We might have something even better for you. They are better than websites and simpler than apps. They are progressive web apps. Join us, and together we can make the world exponential.

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