How many times were you having fun with your friends at a house party and realized you ran out of beer? Or you were in too much of a hurry to get home for dinner, that you forgot to buy the wine? Your problems are now part of the past, as we present to you Funkey. The online store who brings the party to your home.
A newly established but ambitious company, Funkey provides online solutions for every house party in Copenhagen. The company proposes a unique concept, an online shop that delivers beverages and cigarettes to anyone, any time during the day or night. Funkey’s aim is to fulfil the needs of those who don’t have the time or forgot to go shopping, at affordable prices.
Funkey was established at the beginning of 2018 and describes itself as a small community-based company, located in the centre of Copenhagen. What makes Funkey special, is that it is addressing a niche market that has been neglected for a long time, the partygoers of Copenhagen.
Why choose e-commerce
Not having a digital presence today means missing the opportunities and all the advantages of the ever increasing number of digital consumers. E-commerce today amounts to more than 10% of the global retail volume and is expected to reach 17.5% by 2021. Needless to say that the growth speed of this segment is astonishing, but e-commerce is not such a new concept.
E-commerce was born in the 1960s and since then has grown into a powerful “entity”. At first, all business transactions conducted electronically were using technologies from Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). Their main functions were to facilitate the exchange of information and different electronic transactions. They basically were the cornerstone of e-commerce. Today, e-commerce amounts to 17% of the total sales worldwide, with a value of 114,6 billion DKK in 2017 in Denmark alone.
Funkey’s first step to success
Finding the right market is the first step to success in every business. It is recommended to not fall into the ‘’all over the map trap’’. Less is more, and smaller is considered bigger in business, that’s why you should narrow down your market. But success is depicted as a several-step process such as making a wish list (identify your target market and the audience), focus on those skills and achievements you are good at, synthesize and evaluate etc.
A niche market is your audience, people that are interested in the subject matter of your website. Niche marketing is the process of finding small groups of clients that can be served within the segment. Some other characteristics are the niche is not likely to attract competitors, and it has profit, growth and size potential etc. Funkey found the perfect niche, young people who like to have a good time and don’t want to stop the party.
Funkey solves that exact issue. Consumers don’t have to leave their house party and go to the store to buy provisions. Funkey brings the party to you.
Nowadays, small companies with drive and an entrepreneurial spirit have proven that they can break through the consolidated industries and create amazing value.
In this respect, Funkey had much potential and determination to show its value. They understood that e-commerce enables organizations of all sizes and in all market sectors to improve their competitiveness. Moreover, they understood that the level of industry attractiveness can be adjusted through the company’s diligent efforts.
What Funkey needed was the perfect communication strategy that would enable them to reach their target group. In other words, in a market with such strong competition, Funkey needed the perfect communication channel. They needed a path to every house party in Copenhagen, thus they reached out to Wiredelta for a solution.
On average, a person spends around 4 minutes every time they visit an online store. More importantly, when planning a house party, everything has to be quick, efficient and affordable. Funkey already provides affordable and fast services. So this means that for the Funkey platform to be engaging and attractive to their consumers, it needed to also be simple and easy to navigate.
Content management system
For the content management system used to build the platform, the Wiredelta team turned to WordPress. WordPress is one of the most user friendly CMS available today, and the most popular one, with 30% of the websites worldwide built using it.
WordPress provides a wide variety of free plugins and an equally impressive range of beautiful themes. Plugins and pre designed themes help developers build amazing website with high functionality and UX in no time. In other words, these tools allows us to enable functionalities we need in a fraction of the time it would take to code them from scratch.
One of the most important features of a platform like Funkey’s is to be mobile responsive. Not only because this is one of Google’s top ranking criteria, but because more than 63% of ecommerce is done on a mobile device. Moreover, this number is projected to grow to by almost 10% by 2021.
This is another reason our team used WordPress, though. Most of WordPress’s themes are built to be mobile responsive, so our developers only needed to implement them. Any customisation they do to the theme is updated on the mobile version at the same time.
Woocommerce for e-commerce
There are many plugins for ecommerce available for free for WordPress. However, our team used Woocommerce, not only because it is the most popular ecommerce plugin, but also because it is the most customizable one. By installing this one plugin, you enable solutions for everything related to online shopping, from having a personalized and unique shopping cart to email marketing and promotions.
In this case, the developing team here at Wiredelta created a fast, three-clicks to checkout flow for Funkey. Users need only to access Funkey.dk, find the product they want, add it to the basket and proceed to checkout. As simple as that.
Search engine optimization is not a maybe, but a must! It does not matter what your industry you are in or what kind of platform you build for your business. You can not avoid the scrutiny of search engines, especially Google. Google knows everything that goes on with your website, from what words you use, to how pages load. Based on different criteria, search engines measure your website’s performance and give you a rank. Consequently, the better you perform, the higher you rank.
In order to ensure the best SEO solution for Funkey’s online store, we implemented the Yoast plugin. This plugin analyzes every segment of your website’s content and tells you if you where you can improve. Not only that, but it also tells you what you did well, so you can learn and improve your SEO efforts every time.
UX and UI Design
For the framework of the platform, our developers used the e-commerce shopper theme. They then customized the theme to fit with the target group and represent the brand’s identity. To begin with, they used a static background picture showing a shot of a bar. This ensures that Funkey’s visitors understand what the platform is all about the second they access it. To make the message even more clear, users are greeted by the the playful question “What if the bar came to you”.
The message is written in a circle mimicking the brands slick and modern logo. Furthermore, the website was design using a petrol-grey color as background and white text, giving it a minimalistic feel.
The platform’s flow was kept to a minimum, as users see only three tabs in the header-menu, “Home”, “Products” and “About us”. Everything else they need is just a scroll away. The most popular products are listed on the homepage. By scrolling over them, users can add products to the basket, view details or, in some cases choose their options. For a better shopping experience, the details and option list show in a pop-up that keeps the customer on the page.
On the product page, visitors can see the full list of the products provided by Funkey, or filter and search for the ones they need.
Finally, just like Wiredelta, Funkey thrives for transparency and their customers’ happiness. Which is why the “About us” page gives a short yet practical overview of the company and their mission. They also invite users to reach out to them by reviewing or for simple chat.
Funkey’s mission is to provide their consumers with simple and fast solutions to keep the party going. In the highly competitive market they are in, it is important to find a unique way to differentiate. Funkey found the answer, quick online buying process and affordable home delivery. But they still needed an amazing communication channel to reach their target group in a modern, fun yet professional way.
With the help of Wiredelta they saw their dream platform become reality and all they need to do now is keep up the buzz.
Do you have an idea for the perfect online store? Check out our packages and find the best one for you, or reach out to us. Together we are sure to turn volatile ideas in to rock solid solutions. And if you are not sure what your business needs, you can look for inspiration by reading our other cases.